Best SEO practices combine on-site technical optimisation with content development and off-site activities that create brand recognition and trust, which are key for reaching business goals and increasing demand.

To be successful at SEO, you must keep abreast of the latest research and developments. Thankfully, there are numerous resources available to you that will assist in helping you learn about current top SEO Auckland trends and best practices.

1. On-page optimisation

On-page optimisation involves improving a website's content, HTML tags, and page titles as factors affecting search engine rankings. SEO includes making sure pages contain keywords relevant to search queries while offering users an exceptional user experience.

Websites must deliver high-quality, relevant and unique content while conveying expertise, authority, and trustworthiness - this means optimising title tags, image alt text and internal links, among other things.

On-page optimisation is more easily controlled than off-page factors like backlinks. Therefore, it should form part of every website's top SEO Auckland strategy as an essential way of ensuring web pages are as SEO-friendly as possible.

2. Keyword research

Keyword research is an integral component of SEO for any website or ecommerce store, whether optimising an existing one or creating content from scratch. It involves discovering which search terms your target audience uses to locate websites like yours and strategically placing those terms throughout the content on your site.

Google Keyword Planner is the perfect place to begin your keyword research journey, offering both free and premium versions that allow for competitor analysis and backlink tracking.

Semrush is another incredible tool featuring numerous features that stand out. These include competitor research and keyword difficulty scoring; with just one click, you can view competition levels for any specific keyword - making it easier to spot low-hanging fruits. I especially love Semrush's capability of showing keyword variations and related terms!

3. Link building

Link building is one of the key aspects of SEO. Search engines utilise link analysis to determine which web pages on a website are most pertinent and valuable to readers; pages with many high-quality links from other websites tend to rank highly in search engine results pages (SERPs).

Look for a service provider who offers customisable packages to fit your business's individual needs, transparent reporting and client testimonials, and white hat practices that understand your links/anchor text/dofollow/nofollow policies as well as client testimonials - these qualities should make the perfect combination!

Resource link building involves producing content useful to your audience and then reaching out to publishers with requests to include a backlink in it. While this strategy takes more time and energy than others, it can help establish relationships within your industry while expanding your brand name.

4. Content creation

SEO professionals must research keywords and adhere to on-page optimisation best practices when creating SEO-friendly content. It may involve blogging, writing pillar pages or content clusters, and supporting media like infographics, videos or maps.

Use descriptive alt-text with inline media and create an optimised SEO title and meta description containing target keywords to ensure your page stands out in search results and increases its chances of becoming a featured snippet.

As with anything, SEO-centric writing must take precedence when crafting content to avoid overloaded keyword usage. Various tools can assist here - grammar and style checkers like Grammarly can detect common issues like run-on sentences, spelling errors, comma splices and alliteration in copy.

5. Monitoring

SEO tools like Woorank provide invaluable assistance for tracking backlinks around the clock and alerting you of changes, ensuring valuable links do not disappear from your portfolio. They also offer insights such as detecting duplicate content and security concerns that help ensure an effective link-building campaign.

The best practices for search engine optimisation (SEO) are guidelines that determine what methods should be used to ensure the most people see your content. Whether you’re a business owner trying to improve your website, a web developer working with clients, or an SEO specialist in a marketing agency, these tips will help you optimise your online content for search engines like Google.