E commerce SEO includes a variety of specific optimizations, both for the content you see and for the code under the hood. It requires thorough research to identify relevant keywords and a solid understanding of how search engines work.
The goal is to rank web pages #1 for relevant search terms. It is not an easy task, but every page ranking is a victory.
Keyword research
Keyword research is an essential part of ecommerce SEO. It allows businesses to identify the most common consumer search queries and use them in their web content to drive more search engine traffic. It also helps companies improve their organic ranking on SERPs and optimize their product pages to maximize conversions.
A key to a successful eCommerce keyword research strategy is to remove keywords that won’t bring in any traffic (low search volume) and those that are too competitive to rank for (high competition). It’s also essential to consider long-tail keywords, which tend to have more buyer intent than shorter keywords.
It’s also helpful to look for latent semantic indexing (LSI) keywords, which are related words that describe what a keyword means. You can find LSI keywords using a free tool like Ahrefs.
On-page optimization
A solid on-page SEO strategy is the foundation of any ecommerce marketing campaign. It includes everything from title tags to image alt attributes. It also includes incorporating LSI keywords into the primary copy. The key is to create content that satisfies search intent while providing a good user experience. For more information about e commerce SEO, click here.
It is essential to avoid bloating your website with duplicate pages. It can happen if you have too many slight variations of the same product, for example, 15 different shoe sizes. Each variation creates its URL and can bloat the overall site page count.
Testing your page speed and mobile-friendliness with Google’s free audit tools is also essential.
Link building
Ecommerce link building is a critical component of successful SEO. It involves obtaining links from high-quality sources that are relevant to your website. Building quality links at scale can be challenging, but it is possible with the right strategy.
One method is to create resource pages. These are compiled lists of statistics or other information about your industry. For example, a resource page about “mothering” facts and statistics could earn you dozens of backlinks.
Another way to get quality ecommerce links is to optimize product and category pages for product-focused keywords. In addition, you can write helpful blog content on informational keywords to help drive both quantity and quality traffic to your site. It would be best if you also used various anchor text, including branded and generic.
Site structure
Site structure is the framework that holds all of your website content together. It includes how supplementary pages link to the home page and how they are organized into subtopics or folders. A good site hierarchy makes it easier for search engines to crawl and rank your pages.
Your site structure should also be easy to scale as your store grows. You want your web pages to be a few clicks away from the homepage. It is known as crawl depth or click depth. For more information about e commerce SEO, click here.
A simple site architecture uses faceted navigation and keyword-optimized URLs to create an SEO-friendly structure. It also utilizes breadcrumbs to communicate to users and search engines where they are on the website. This approach will make your e-commerce site more user-friendly and increase organic traffic.
Content creation
Content creation is a vital part of e-commerce SEO. It involves conveying information about your products and services through visuals or other engaging media. It is essential for building trust and creating long-term relationships with consumers. It can also help you generate leads and increase sales.
It is essential to create content that aligns with your marketing goals. You can start by identifying your audience’s interests and needs. It can be done by evaluating their demographics and buying habits. You can also use SMART goals to make sure your content is effective.
The goal is to rank web pages #1 for relevant search terms. It is not an easy task, but every page ranking is a victory.
Keyword research
Keyword research is an essential part of ecommerce SEO. It allows businesses to identify the most common consumer search queries and use them in their web content to drive more search engine traffic. It also helps companies improve their organic ranking on SERPs and optimize their product pages to maximize conversions.
A key to a successful eCommerce keyword research strategy is to remove keywords that won’t bring in any traffic (low search volume) and those that are too competitive to rank for (high competition). It’s also essential to consider long-tail keywords, which tend to have more buyer intent than shorter keywords.
It’s also helpful to look for latent semantic indexing (LSI) keywords, which are related words that describe what a keyword means. You can find LSI keywords using a free tool like Ahrefs.
On-page optimization
A solid on-page SEO strategy is the foundation of any ecommerce marketing campaign. It includes everything from title tags to image alt attributes. It also includes incorporating LSI keywords into the primary copy. The key is to create content that satisfies search intent while providing a good user experience. For more information about e commerce SEO, click here.
It is essential to avoid bloating your website with duplicate pages. It can happen if you have too many slight variations of the same product, for example, 15 different shoe sizes. Each variation creates its URL and can bloat the overall site page count.
Testing your page speed and mobile-friendliness with Google’s free audit tools is also essential.
Link building
Ecommerce link building is a critical component of successful SEO. It involves obtaining links from high-quality sources that are relevant to your website. Building quality links at scale can be challenging, but it is possible with the right strategy.
One method is to create resource pages. These are compiled lists of statistics or other information about your industry. For example, a resource page about “mothering” facts and statistics could earn you dozens of backlinks.
Another way to get quality ecommerce links is to optimize product and category pages for product-focused keywords. In addition, you can write helpful blog content on informational keywords to help drive both quantity and quality traffic to your site. It would be best if you also used various anchor text, including branded and generic.
Site structure
Site structure is the framework that holds all of your website content together. It includes how supplementary pages link to the home page and how they are organized into subtopics or folders. A good site hierarchy makes it easier for search engines to crawl and rank your pages.
Your site structure should also be easy to scale as your store grows. You want your web pages to be a few clicks away from the homepage. It is known as crawl depth or click depth. For more information about e commerce SEO, click here.
A simple site architecture uses faceted navigation and keyword-optimized URLs to create an SEO-friendly structure. It also utilizes breadcrumbs to communicate to users and search engines where they are on the website. This approach will make your e-commerce site more user-friendly and increase organic traffic.
Content creation
Content creation is a vital part of e-commerce SEO. It involves conveying information about your products and services through visuals or other engaging media. It is essential for building trust and creating long-term relationships with consumers. It can also help you generate leads and increase sales.
It is essential to create content that aligns with your marketing goals. You can start by identifying your audience’s interests and needs. It can be done by evaluating their demographics and buying habits. You can also use SMART goals to make sure your content is effective.